The City of Wetaskiwin has its own two-wheel visitor information centre rolling around the region this summer.
The city’s visitor information centre recently got its own van, noted Jennifer Fossen, manager, community development. The department, which also includes events, marketing, tourism and community and economic development, got their own vehicle in early May and has already been all over the city, region and province.
The van was already in the city fleet, noted Fossen, so no new expenditure was required. She said getting Wetaskiwin’s brand recognized is important. “Why can’t we have a driving billboard when we’re driving around?” asked Fossen May 26 at the VIC.
Fossen said the department was given the go-ahead to have local company Imagen graphics turn the vehicle into a mobile VIC. She noted all three sides of the van are different and every photo on the van is from Wetaskiwin and represent local unique character.
“It was fantastic to get the images in our heads on our van, and done by someone locally,” said Fossen.
Over the past month the van has traveled around Alberta and Fossen said she’s caught people staring at the van and taking photos. She said the van already seems to be achieving its purpose.
She pointed out the department’s summer staff will be driving the van around the area for various events as a mobile VIC. “Watch for it as we’re out and about,” she added.