Google unveils budget Pixel phone as pandemic curbs spending

Google unveils budget Pixel phone as pandemic curbs spending

SAN RAMON, Calif. — Google has started selling a long-delayed budget smartphone boasting the same high-quality camera and several other features available in fancier Pixel models that cost hundreds of dollars more.

The Pixel 4a unveiled Monday will be available Aug. 20 after months of delay caused by supply problems triggered by the pandemic.

It will cost $349, a $50 discount from a cheap Pixel released last year. It’s also a major markdown from other higher-end models in the existing product line-up that start at $799. The next versions of Google’s top-of-the-line Pixel phones will be released sometime this fall, Google said, without revealing their their price.

The budget-minded Pixel 4a is coming out four months after Apple released a discount iPhone, the SE, priced at $399. The low price helped spur iPhone sales at a time of soaring unemployment, as the economy plunged into a deep recession that is causing millions of households to curb their spending so they can pay rent and buy food.

The availability of a lower-priced model was one of the big reasons Apple’s iPhone shipments during the April-June period climbed 11% from the same time, according to research firm Internal Data Corp. That was in stark contrast to the overall smartphone market, which registered a 16% decline in shipments from last year during the same three months, the steepest drop in the industry’s history, IDC said.

Apple CEO Tim Cook also cited the iPhone SE’s popularity as a major factor in the company’s unexpectedly strong performance during the April-June period. The stellar results have helped Apple’s stock rise 13% to new highs since Apple announced the numbers last week.

It’s doubtful the Pixel 4a will reel in as many consumers as the iPhone SE, based on Google’s inability to make significant inroads as a device maker so far, despite generally positive reviews for the devices, especially their cameras.

Google so far has been selling fewer than 10 million Pixel phones a year since rolling out the product line in 2016, barely making a dent a market where more than 1 billion phones are shipped annually, according to IDC.

The Pixel phones primarily serve as a showcase for Google’s Android operating system, which includes its search engine and other services, such as digital maps, that help sell the ads that generate most of the company’s revenue. Google gives away Android to other smartphone manufacturers such as Samsung, which is expected to show off its next Galaxy phones in a virtual event scheduled for Wednesday.

The new Galaxy phone is expected to cost around $1,000.

Michael Liedtke, The Associated Press

Google

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta has 1,910 active cases of COVID-19 as of Wednesday. Red Deer is reporting five active cases, with 108 recovered. (File photo)
Red Deer reports 25th COVID-19 death

415 new cases identified provincially Saturday

Alberta Health reported two new COVID-19 deaths in Red Deer Friday. (Image courtesy CDC)
Two more deaths linked to Olymel outbreak in Red Deer

Province reported 356 additional COVID-19 cases Friday

Black Press file photo
Wetaskiwin RCMP execute search warrant; illegal drugs seized

Two Wetaskiwin residents have been charged with possession and trafficking of Methamphetamine.

Alberta Premier Jason Kenney speaks during a news conference in Edmonton on Feb. 24, 2020. It’s budget day in the province, and Kenney’s United Conservative government is promising more help in the fight against COVID, but more red ink on the bottom line. THE CANADIAN PRESS/Jason Franson
Alberta’s budget promises more help for COVID-19 with a hard deficit

Annual spending on debt interest is closing in on $3 billion

Emily Keeping of Wetaskiwin, Alta., was last seen at 4:20 p.m. on Feb. 25, 2021 at the FasGas on 49 St and 50 Ave in Wetaskiwin. Supplied/ Wetaskiwin RCMP.
UPDATE: Wetaskiwin RCMP seek assistance in locating missing 11-year-old

Emily Keeping was last seen on Feb. 25, 2021 at the FasGas on 49 St and 50 Ave in Wetaskiwin.

A helicopter flies past a mountain near McBride, B.C., on Saturday January 30, 2016. THE CANADIAN PRESS/Darryl Dyck
Avalanche warning for backcountry users in North and South Rockies

Avalanche Canada is urging backcountry users to always check their regional avalanche forecasts

Supporters pray outside court in Stony Plain, Alta., on Wednesday, Feb. 24, 2021, as a trial date was set for Pastor James Coates of GraceLife Church. He is charged with holding Sunday services in violation of Alberta’s COVID-19 rules and with breaking conditions of his bail release. THE CANADIAN PRESS/Jason Franson
Trial date for jailed Alberta pastor charged with breaking COVID-19 health orders

The court says it will reconvene with lawyers on March 5 for a case management plan by teleconference

A pharmacist prepares a COVID-19 vaccine at Village Green Retirement Campus in Federal Way on Jan. 26. (Olivia Sullivan/Sound Publishing)
Canada approves use of AstraZeneca’s COVID-19 vaccine

The country joins more than a dozen others in giving the shot the green light

Sylvan Lake's Winter Village lured many visitors to the town this winter. The town has launched a new contest to attract a new business.
(Black Press file photo)
Sylvan Lake offering rent-free storefront space to lure new businesses

Winning business proposal will get a storefront space rent-free for a year

NDP leader Jagmeet Singh holds a press conference on Parliament Hill in Ottawa on Wednesday, Feb. 24, 2021. THE CANADIAN PRESS/Sean Kilpatrick
NDP will not trigger election as long as pandemic continues: Singh

‘“We will vote to keep the government going’

Mike Ammeter (Photo by Rebecca Hadfield)
Sylvan Lake man elected chair of Canadian Canola Growers Association

Mike Ammeter is a local farmer located near the Town of Sylvan Lake

Students and staff at Gateway Christian School wore pink Wednesday in support of Pink Shirt Day, a worldwide anti-bullying initiative that was started in 2007. (Photo courtesy of Red Deer Public Schools)
Students, central Alberta community celebrate Pink Shirt Day

Mayor of Sylvan Lake Sean McIntyre supports anti-bullying cause

Most Read