People wait in line to buy televisions as they shop during an early Black Friday sale at a Best Buy store on Thanksgiving Day Thursday, Nov. 22, 2018, in Overland Park, Kan. (AP Photo/Charlie Riedel)

People wait in line to buy televisions as they shop during an early Black Friday sale at a Best Buy store on Thanksgiving Day Thursday, Nov. 22, 2018, in Overland Park, Kan. (AP Photo/Charlie Riedel)

Stores usher in Black Friday with easier ways to get deals

They’re offering new ways for shoppers to get deals online and in the store easier and faster in the age of instant gratification.

Retailers aren’t just ushering the official start of the holiday season with the usual expanded hours and fat discounts on big TVs and toys.

They’re offering new ways for shoppers to get deals online and in the store easier and faster in the age of instant gratification.

Walmart introduced a digital map on its mobile app to make it easier for shoppers to find an item’s exact location in the store. Kohl’s has a new feature on its mobile app that lets customers take photos of products anywhere and find similar items at the department store. And customers, frustrated with long checkout lines, can check out at Walmart and other stores with a salesperson right on the spot.

Shoppers are also facing new free shipping options. Target leapt in front of Walmart and Amazon to offer two-day free shipping for the holidays without any minimum purchases. Online leader Amazon followed, dropping its $25 minimum. Walmart is still sticking with its $35 threshold.

“Retailers are pulling out all the stops to get shoppers earlier with online deals and using online to push shoppers in the store,” said Marshal Cohen, chief industry adviser at the NPD Group, a market research group. “I think overall spending will be decent.”

Macy’s was pushing such door buster deals as 70 per cent discounts on cookware and 40 per cent off of boots. As of early morning Friday, Macy’s Herald Square, which opened all night, had a steady stream of shoppers, mostly tourists.

“We got here at 4:30 a.m. We couldn’t go to sleep so we went shopping,” said Shane Wilson, who arrived in Manhattan from London on Wednesday. She was buying shoes and boots at 40 per cent off. She said her next stop was Bloomingdale’s.

Nicole Battini, from Bologna, Italy showed up with a friend at Macy’s at 5 a.m. after a night of clubbing. Battini, who arrived in New York earlier this week, was looking for shoes, a handbag and a coat. Then she said she was going to sleep.

“Tomorrow, we go back to clubbing,” she said.

Read more: Going to the U.S. for Black Friday? Here’s what you need to know

Read more: ‘Bait and switch’ warning ahead of Black Friday and Cyber Monday

Still, Black Friday isn’t what it used to be. It has morphed from a single day when people got up early to score door busters into a whole month of deals. Many major stores, including Walmart, Best Buy and Macy’s, start their blockbuster deals on Thanksgiving evening, which has consequently thinned out the crowds.

Black Friday is nonetheless expected to be the biggest shopping day of the year, according to ShopperTrak, a technology company. And analysts say Black Friday sales should be even bigger than a year ago. They are expected to hit $23 billion on Friday, up from $21 billion during the same year-ago period, according to MasterCard SpendingPulse, which tracks all forms of payment, including cash.

With the jobless rate at a five-decade low of 3.7 per cent and consumer confidence at an 18-year high, analysts project healthy sales increases for November and December. The National Retail Federation, the nation’s largest retail trade group, is expecting holiday retail sales in November and December — excluding automobiles, gasoline and restaurants — to increase as much as 4.8 per cent over 2017 for a total of $720.89 billion. The sales growth marks a slowdown from last year’s 5.3 per cent, which was the largest gain since 2010. But the figure is still healthy.

Adobe Analytics, which analyzes visits to retail websites, predicts a 15 per cent increase in online sales to $124.1 billion for November and December.

Adobe said late Thursday that Thanksgiving should reach a record $3.7 billion in online retail sales, up 29 per cent from the same year ago period. As of 5 p.m. Thursday, shoppers spent $1.75 billion online, a nearly 29 per cent increase from a year ago. It expects $38.0 billion will have been spent online between Nov. 1 through Thursday, a nearly 19 per cent increase from a year ago.

Target said early Friday morning that more shoppers shopped using the Target app, ordering more than double compared to last year. Overall, shoppers bought such big ticket items as TVs, iPads, and Apple Watches. Among the most popular toy deals were Lego, L.O.L. Surprise from MGA Entertainment and Mattel’s Barbie. It said gamers picked up video game consoles like Nintendo Switch, PlayStation 4 and the Xbox One.

Amazon in the U.S. is expected to outgrow the market and capture up to half of all e-commerce sales by the end of the year, according to consulting firm Bain & Co.

Joseph Pisani And Anne D’Innocenzio, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Flora Northwest was taken to the Ermineskin residential school when she was six years old. (Emily Jaycox/Ponoka News)
Ermineskin residential school survivor: ‘It just brings me back to the cries at night’

Discovery in Kamloops of remains of 215 children a painful time for survivors

Police officers and their dogs undergo training at the RCMP Police Dog Services training centre in Innisfail, Alta., on Wednesday, July 15, 2015. Mounties say they are searching for an armed and dangerous man near a provincial park in northern Alberta who is believed to have shot and killed a service dog during a police chase. THE CANADIAN PRESS/Jeff McIntosh
RCMP search for armed man in northern Alberta after police dog shot and killed

Cpl. Deanna Fontaine says a police service dog named Jago was shot during the pursuit

Alberta now has 2,336 active cases of COVID-19, with 237 people in hospital, including 58 in intensive care. (Black Press file photo)
Red Deer down to 73 active cases of COVID-19, lowest since early November

The Central zone has 253 active cases of the virus

File photo
Update: Leduc RCMP request assistance to identify armed robbery suspect

Leduc RCMP are searching for suspect involved in an armed robbery at the Leduc Giant Tiger.

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

A lotto Max ticket is shown in Toronto on Monday Feb. 26, 2018.THE CANADIAN PRESS
No winning ticket sold for Friday’s $70 million Lotto Max jackpot

The huge jackpot has remained unclaimed for several weeks now

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

The federal government says it wants to ban most flavoured vaping products in a bid to reduce their appeal to youth. THE CANADIAN PRESS/AP-Craig Mitchelldyer
Health Canada proposes ban on most vaping flavours it says appeal to youth

If implemented, the regulations would restrict all e-cigarette flavours except tobacco, mint and menthol

The Montreal Police logo is seen in Montreal on Wednesday, July 8, 2020. Some Quebec politicians are calling for an investigation after a video was released that appears to show a Montreal police officer with his leg on a young Black man’s neck during an arrest. THE CANADIAN PRESS/Paul Chiasson
Probe called for after video appearing to show Montreal officer’s knee on Black youth’s neck

Politicians call for investigation after clip evokes memories of George Floyd incident

Thousands of protesters make their way through the downtown core during a Black Lives Matter protest in Ottawa, Friday June 5, 2020. THE CANADIAN PRESS/Adrian Wyld
MPs’ study of systemic racism in policing concludes RCMP needs new model

Chair of the House public safety committee says it’s time for a reckoning on ‘quasi-military’ structure

A case filled with packages of boneless chicken breasts is shown in a grocery store Sunday, May 10, 2020, in southeast Denver. THE CANADIAN PRESS/AP-David Zalubowski
One million chickens euthanized during labour dispute at Quebec slaughterhouse

Premier says waste amounts to 13 per cent of the province’s chicken production thrown in the garbage

Most Read