Monster Sham Eating Contest

Pipestone Flyer

How many Shamrock Burgers can you eat in 10 minutes? That’s the question the new franchise operators are asking Leduc and area residents when they host the first western Canadian Monster Sham Eating Contest next month.

Shamrock Burgers opened its doors in the Leduc Common last month. Located at 108-5411 Discovery Way, the gourmet burger chain’s feature is one pound of beef, bun and all the fresh toppings you select.

“Opening week was amazing,” said Joel Friendman, vice-president of Shamrock Burgers. “Customers seem to like our product.”

Originally started in Ontario in 1970, Shamrock Burgers was started by two brothers and has expanded to three locations in Toronto, the newest location in Leduc and are looking at another location in Sherwood Park.

The menu features homemade recipes, fresh cut fries and onion rings and fresh toppings.

Several years ago, the Ontario locations hosted a burger eating contest, using the signature one-pound burger. Last year, the winner ate 64 ounces of beef in 10 minutes. This year, Leduc is hosting its own Monster Sham contest Feb. 7 from 1-2 p.m. with $200 going to the person who can eat the most burgers in 10 minutes. Second prize is $100 and third is $50 plus coupons and hats for contestants.

Friedman said he’d like to see 10 contestants sign up for the Leduc challenge. In the first contest in Ontario, 25 people registered. Last year, 124 people signed up.

To enter, pick up a ballot at the Leduc location or register online at www.shamrockburgers.com.

“It’s all for fun,” said Friedman.