K. Trevor Wilson, left to right, Nathan Dales and Jared Keeso of “Letterkenny” pose in this undated handout photo. “Letterkenny” has signed a number of new merchandising deals, including one with collectible figurine creator Funko. THE CANADIAN PRESS/HO - Bell Media, Amanda Matlovich

K. Trevor Wilson, left to right, Nathan Dales and Jared Keeso of “Letterkenny” pose in this undated handout photo. “Letterkenny” has signed a number of new merchandising deals, including one with collectible figurine creator Funko. THE CANADIAN PRESS/HO - Bell Media, Amanda Matlovich

‘Letterkenny’ inks multiple licensing deals with merchandise companies

The show, which is stacked with quotable catchphrases, has found a cult following in Canada

Canada’s breakout hit TV comedy “Letterkenny” is crossing another pop culture milestone with a slate of new merchandising deals.

Producers of the show say they’ve struck several fresh agreements, including one with Funko, a producer of collectible figurines inspired by characters from popular franchises.

New Metric Media, the Toronto company behind “Letterkenny,” also signed licensing pacts for the show with apparel maker Ripple Junction and board game developer High Roller Games.

The deals expand on a selection of “Letterkenny” merchandise that’s sold through the show’s website, including shirts, caps and beer cozies.

Shot in and around Sudbury, Ont., “Letterkenny”stars Jared Keeso and Nathan Dales as best buds in a small town that lives for hockey, partying and its population of colourful characters.

The show, which is stacked with quotable catchphrases, found a cult following in Canada when it debuted on the Crave streaming platform in 2016.

Two years later, a deal with U.S. streamer Hulu drew an even larger audience, winning new fans in Brad Pitt and Edward Norton.

David Friend, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Movies and TV

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta Premier Jason Kenney said Thursday that the province may consider a regional approach to loosening COVID-19 restrictions if numbers continue to decline. (photo by Chris Schwarz/Government of Alberta)
Province further easing health restrictions

Numbers of people hospitalized and in intensive care has dropped dramatically, says premier

Government of Alberta COVID-19 Aggregate Data Map. Screen Grab/ https://www.alberta.ca/stats/covid-19-alberta-statistics.htm#geospatial
City of Wetaskiwin under 10 active cases; single active case in County

Active COVID-19 cases in the City and County of Wetaskiwin continue to drop.

File photo
Alberta’s central zone has 670 active cases

301 new cases identified Sunday

Alberta has 1,910 active cases of COVID-19 as of Wednesday. Red Deer is reporting five active cases, with 108 recovered. (File photo)
Red Deer reports 25th COVID-19 death

415 new cases identified provincially Saturday

Alberta Health reported two new COVID-19 deaths in Red Deer Friday. (Image courtesy CDC)
Two more deaths linked to Olymel outbreak in Red Deer

Province reported 356 additional COVID-19 cases Friday

Ryan Jake Applegarth of Ponoka, 28, is scheduled to appear at Ponoka Provincial Court on March 12, 2021. (File photo)
Discussions about justice continue as Ponoka murder victim’s case proceeds

Reaction to comments Ponoka Staff Sgt. Chris Smiley made to town council last month

Dr. Stanley Read
Hometown Bashaw doctor recognized with alumni award for AIDS work

Dr. Stanley Read, born and raised in Bashaw, is considered a global health leader

A copy of the book “And to Think That I Saw It on Mulberry Street,” by Dr. Seuss, rests in a chair, Monday, March 1, 2021, in Walpole, Mass. Dr. Seuss Enterprises, the business that preserves and protects the author and illustrator’s legacy, announced on his birthday, Tuesday, March 2, 2021, that it would cease publication of several children’s titles including “And to Think That I Saw It on Mulberry Street” and “If I Ran the Zoo,” because of insensitive and racist imagery. (AP Photo/Steven Senne)
6 Dr. Seuss books won’t be published for racist images

Books affected include McElligot’s Pool, On Beyond Zebra!, Scrambled Eggs Super! and The Cat’s Quizzer

AstraZeneca’s vaccine ready for use at the vaccination centre in Apolda, Germany, Sunday, Feb. 28, 2021. THE CANADIAN PRESS/Michael Reichel/dpa via AP
National panel advises against using Oxford-AstraZeneca’s COVID-19 vaccine on seniors

NACI panel said vaccines from Pfizer and Moderna are preferred for seniors ‘due to suggested superior efficacy’

Shipping containers are seen at the Fairview Cove Container Terminal in Halifax on Friday, Aug. 25, 2017. THE CANADIAN PRESS/Andrew Vaughan
Canadian economy contracted 5.4 per cent in 2020, worst year on record

Drop was largely due to shutdowns in the spring as COVID began to spread

A ” Justice for Jeff” T-shirt. (Photo submitted)
Rally to be held outside Red Deer courthouse for slain Ponoka man

Sentencing for accused charged with manslaughter with a firearm set for March 4

THE CANADIAN PRESS/Jeff McIntosh
Time to check the mail: Every household to receive a Canada Post postcard this spring

Postcard can be mailed for free to any address in Canada

A cross-country skier glides along the banks of the Ottawa River in Ottawa on Thursday, Feb. 25, 2021. Canadians across the country can look forward to a mild spring peppered with the odd winter flashback throughout the first part of the season, according to predictions from one prominent national forecaster. THE CANADIAN PRESS/Sean Kilpatrick
Mild spring with some wintry blasts predicted for most of Canada: Weather Network

Weather Network is forecasting a slower than average start to spring in British Columbia

Most Read