Tashe Vitaly and her dog Nelson. Izabel Kazenbroot-Guppy photography

Tashe Vitaly and her dog Nelson. Izabel Kazenbroot-Guppy photography

Inspired Style with Tashe Vitaly

Fashion, food and beauty tips with owner of Sartorial Boutique and Haute Wheels

  • Sep. 7, 2018 11:30 a.m.

I met Tashe and her bulldog, Nelson, on a hot summer day at the Haute Wheels Mobile Boutique where she greeted me with a tray of iced lattes to chat about life, style and her latest venture — a mobile boutique.

“Haute Wheels launched in June 2017 and it has totally taken off,” said Tashe, who is also the owner of Sartorial Boutique. “It’s a different way of buying and I’m really enjoying it: different lines, styles and a new challenge. Right now I am buying for Spring 2018 for Sartorial, and buying in-season for the truck, which is more frequent.”

Describing the style of Sartorial Boutique, Tashe said, “A lot of the clients describe the clothes in Sartorial as ‘casual made elegant.’”

Sporting a crisp blue denim jacket, white denim shorts, and a loose floral top, Tasha said that for her own personal style, it’s important for her to stay true to her personality.

“I definitely think that less is more. I like more classic pieces — clothing that is lasting and of good quality. I am a lazy dresser, so my go-to pieces are jeans, sweaters and boots. In the summertime I keep it casual all around.”

Now, 10 years since she opened Sartorial Boutique, Tashe feels that the fundamental piece in her work — that which energizes her the most — is the relationships she’s made with clients over the years.

She also said the best business lesson she’s learned is to not to “overthink” it: “Retail is a cycle of peaks and valleys, so I’ve learned not to second guess myself.”

She added, “The great thing about fashion right now is that anything goes. I love the sneaker trend right now and frayed jeans with a released hem.”

Asked what’s coming up this autumn, she said, “I am really excited for fall. It’s all about knits, ponchos, sweaters, sweaters and more sweaters.”

FASHION

Uniform: Denim. All-time favourite piece: “Hard to narrow it down. I love knitwear.”

Currently coveting: Unrealistically, a Celine bag. “I’d rather spend money on travel. I’ll settle for some Olive suede booties.”

Favourite pair of shoes: Booties. I love Rag & Bone boots. Tom’s Shoes makes some great comfortable boots at a good price point.

Favourite daybag: “Something large enough to fit my Mac. I like to change up my bag depending on what I’m doing.”

Favourite jewellery piece or designer: “A ring my mother passed down to me. I have inherited some great pieces from her. I think they are mostly from the 70’s.”

Fashion obsession: “I’m loving ruffles and the off-shoulder trend right now, as well as the cropped flare and released or frayed denim hem.”

Accessory you spend the most money on: Eyewear and purses.

LIFE

Favourite local restaurant: Hilltop or La Stella.

Favourite Cocktail/Wine: Alderlea and Averill Creek — both wineries on the island. “My friend introduced me to a rose from France called Whispering Angel that is hard to find, but well worth the search.”

Current Album on rotation: Spotify. “My husband is the DJ in the family.”

Favourite city to visit: “I recently went to the East Coast. Loved Boston. I love Vancouver too. Luckily work takes me there often.”

Favourite Hotel: Hotel Indigo, downtown Los Angeles.

Favourite App: “Instagram and Swet Haus for booking spin classes!”

Favourite place in the whole world: Greece. “Bali is pretty fantastic too.”

READING MATERIAL

What do you read online for style: Pinterest and LIKEtoKNOW.it.

Fave print magazine: House & Home, Dwell.

Fave style blog: Damsel in Dior, Sincerely Jules, bloglovin.com

Coffee table book: An old Readers Digest Atlas. I love maps.

Last great read: “I’m usually reading the news online or surfing blogs.”

STYLE INSPIRATIONS

Style Icon: Jessica Alba

Favourite artist: Donna Giraud. “She has a studio in Vancouver.”

Piece of art: “A print I picked up in Spain.”

Favourite fashion designer: “For couture, Valentino. I love the Rockstud collection that they continue to run with. I also like Victoria Beckham. Never thought I’d say that.”

-Story by Katherine Suna Photography by Izabel Kazenbroot-Guppy

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

BoutiqueBusinessBuy localFashionHaute WheelsInspired styleSartorialShoppingStyleTeshe Vitaly

Just Posted

The City of Red Deer sits at 249 active cases of the virus, after hitting a peak of 565 active cases on Feb. 22. (Black Press file image)
Red Deer down to 119 active COVID-19 cases

Province identifies 179 new cases Saturday

Member Terry Parsons’ custom built track vehicle.
Forestburg’s Area 53 Racetrack gears up for action-packed season

Site will also host a portion of the ‘Miles of Mayhem’ event in July

Sabrina Wilde in front of a recently purchased monster truck. Submitted.
Thorsby business women a finalist for 2021 Alberta Women’s Entrepreneurship Award

Sabrina Wilde with Lone Wolf Mechanical is a finalist for the entrepreneurial award.

Grade 12 students at Wetaskiwin Composite High School took place in the annual water fight off school property on June 11, 2021. Shaela Dansereau/ Pipestone Flyer.
Graduating students in Wetaskiwin throw water fight after being told it could result in suspension

Students were told their participation could result in them being barred from graduation ceremonies.

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

Denmark’s Christian Eriksen receives medical attention after collapsing during the Euro 2020 soccer championship group B match between Denmark and Finland at Parken stadium in Copenhagen, Saturday, June 12, 2021. (AP Photo/Martin Meissner, Pool)
Christian Eriksen in stable condition, Euro 2020 match resumes

Eriksen was given chest compressions after collapsing on the field during a European Championship

As stories of the horrors of residential schools circulate after the Tk’emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
2 sides of the same coin: Ex-foster kids identify with residential school survivors

Grand Chief Stewart Phillip says the child welfare system takes Indigenous children from their families

Airport ground crew offload a plane carrying just under 300,000 doses of the single-shot Johnson & Johnson COVID-19 vaccine which is developed by the Janssen Pharmaceutical Companies at Pearson International Airport during the COVID-19 pandemic in Toronto on Wednesday, April 28, 2021. THE CANADIAN PRESS/Nathan Denette
1st batch of Johnson & Johnson vaccines won’t be released in Canada over quality concerns

The vaccines were quarantined in April before they were distributed to provinces

The arrest south of Winnipeg occurred before Bernier was to arrive at a protest in the city. (Twitter/Maxime Bernier)
Maxime Bernier arrested following anti-rules rallies in Manitoba: RCMP

He’s been charged with exceeding public gathering limits and violating Manitoba’s requirement to self-isolate

Prime Minister Justin Trudeau arrives for the G7 Summit, at the airport in Newquay, United Kingdom, Thursday, June 10, 2021. THE CANADIAN PRESS/Adrian Wyld
Details on Canada’s vaccine sharing plan coming Sunday, up to 100 million doses

Canada’s high commissioner to the UK says details will come after the G7 summit

Most Read