Tuesday June 22, 2021 the City of Wetaskiwin launched its new, community inspired visual identity during a virtual event for the public.
The City says this new visual approach is intended to anchor how they will promote the city as a mechanism for encouraging growth, prosperity, and long-term sustainability.
“As Wetaskiwin grows and the community develops our vision, I feel it is important to show others what it means to us,” says City of Wetaskiwin Mayor Tyler Gandam. “I am excited to show our new brand, logo and vision to the rest of the world.”
The City of Wetaskiwin’s new logo graphic symbol is an infinity loop with the letter “W” for Wetaskiwin intertwined with the letter “A” for Alberta. The colours chosen for the logo represent the land on which Wetaskiwin was founded and is intended to speak to the community’s connection to the land.
Wetaskiwin is now rebranded as “the city we share”.
“The community told us they want to see real and meaningful change for their city, and that they want progress celebrated,“ said City Manager Sue Howard.
“Their vision for the city is one that speaks to the interconnectedness of our community — with each other, with our neighbours and our history and heritage. The use of blue and green is a nod to our existing visual identity, but also represents earth and sky to denote our long and deep connection with the land.”
The inspiration for the new visual identity was pulled from the direct feedback given to the city during the city’s 50-year-community visioning process where 1,150 community member, nearly 10 per cent of the city’s population, participated in consultations.
Gandam applauded the community for their participation in the visioning initiative and emphasized that the new visual identity is community-owned.
“Thank you, Wetaskiwin,” he said. “From a mayor’s perspective, this is what you love to see from your community, residents, and business owners getting involved in how we shape our future. And today, we start telling the new Wetaskiwin story — our story of who we want to be.”
While the water tower logo may be nostalgic for many Wetaskiwin residents, Gandam says that landmarks or icons aren’t nearly as memorable to those who aren’t familiar with the community and that a modern brand should reflect the values of those who call Wetaskiwin home.