The City of Wetaskiwin’s Economic Development and Communications Departments have been recognized on a national level after receiving a highly esteemed award from the Economic Developers Association of Canada (EDAC).
“The City We Share” City of Wetaskiwin rebranding was selected by the EDAC as one of the winning submissions for their 2021 Marketing Canada Awards Campaign.
The campaign focuses on the future of economic development and highlighting up-and-coming best practices in marketing and community initiatives.
The city won in the Brand Identity category. In 2021 the city’s communications and economic development departments worked closely with McKim Communications to develop a communications strategy and brand foundation that focuses on Wetaskiwin’s intrinsic values and welcoming character.
The city’s re-branding also took in to account feedback from residents who participated in the city’s 50-Year Community Vision and Value process.
“Community participation is what made our rebranding so successful,” said Mayor Tyler Gandam. “The community coming together to develop one vision of what they want the city they live in to look like is truly what makes Wetaskiwin “The City We Share.””
The city says one objective of their rebrand is, “to better Wetaskiwin to visitors, prospective new residents and businesses while creating a brand foundation that engages locals in celebrating and promoting the city.”
shaela.dansereau@pipestoneflyer.ca
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