Few things are better than locally grown produce, harvested fresh from the earth that day. And the warm goodness of sourdough straight from the oven? It's the perfect side for that deliciously crunchy salad, perhaps topped with local strawberries or farm-raised chicken.
The good news for those without the space or time for their own garden is that all these things and more are at the Wetaskiwin Farmers' Market, welcoming enthusiastic shoppers year-round on Wednesdays from 3 to 6 p.m. at Agriculture Grounds.
Sharing goods that have been grown, baked or made here in Central Alberta, the market celebrated 50 years of local goodness in 2023, a testament to the community's passion for local producers, says Val Morrow, who operates the market with husband Stan.
"We've been recognized as one of the best rural markets in Central Alberta," Val says. "The people who support us love that the food is fresh and local and that they can shake the hand of the person directly responsible for growing it or making it."
As an Alberta Approved market, at least 80 per cent of the offerings must be grown or produced locally. The Wetaskiwin Farmers' Market has upwards of 60 vendors on the roster, with 35 to 50 typically setting up on a particular day.
Alongside the new potatoes and crunchy cucumbers, you'll find summer fruit, and work from about 20 crafters and artisans – everything from knitting and crocheting to beautiful Indigenous beadwork. "And we seriously have the best bakers," Val adds.
Enjoy a sweet treat with a cup of hot coffee from the market table, or check out one of the local food trucks for an afternoon snack or early dinner. On sunny days, you can cool off with a stop at the ice cream truck.
Stan and Val work to ensure "everyone has their niche," a way to bring continued interest for shoppers and a positive experience for vendors. Closer to Christmas, for example, you'll find more holiday baking and gift ideas.
"We have the best vendors," Val says. "We're a family – we look out for each other and when we have new vendors, they say how open and friendly everyone is."
While visitors and vendors are enjoying the open-air summer setting, come fall, the market moves indoors to ensure a comfortable year-round shopping experience.
Indoors or out, visit the Wetaskiwin Farmers' Market at the Agriculture Grounds, every Wednesday from 3 to 6 p.m. and follow them on Facebook for the latest news!
This business profile is part of a series from Wetaskiwin’s Economic Development office. To learn more about initiatives to grow local business and industry, visit wetaskiwin.ca/831/Invest-Wetaskiwin.
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