Stettler’s Alberta Prairie Railway. (Tim Proven photo)

Boomtown Trail full steam ahead this summer

Aims to draw tourists

  • Jul. 27, 2018 5:30 a.m.

By Emily Jaycox

For Stettler Independent

The Town of Stettler is participating in the Boomtown Trail marketing and tourism initiative again this year, aiming to bring in more visitors and tourism dollars.

According to Stacey Benjamin, the executive director of the Stettler Regional Board of Trade the initiative lost momentum for a few years but is in full force this summer.

“It took a bit of a break, but we are coming back,” said Benjamin.

The Boomtown trail is a tourism region in central Alberta, east of the QEII Hwy. It’s a road trip down Hwy 56 and 21.

The Boomtown Trail initiative is a cooperation between Stettler Regional Board of Trade, Tourism Camrose, Lacombe County, Village of Clive, Red Deer County, Town of Threes Hills, Town of Trochu and the Village of Delburne and Metis Nations of Alberta #3. This year’s summer marketing campaign includes Stettler, Camrose, Lacombe County, Clive, Red Deer County, Three Hills and Trochu.

“The main purpose of the Boomtown Trail is to encourage the locals, as well as visitors, to explore what the boomtown has to offer, including all the little villages and towns and the little-hidden secrets.”

The term “boomtown” refers to a town that historically saw rapid and sudden growth.

“There is a lot of western culture involved in it,” said Benjamin.

“The boomtown architecture that runs through the trail is also something that unifies us all together,” she said.

“Our main street is very characteristic of it as well.”

Stettler has many attractions, including the Alberta Prairie Railway steam train.

Passengers get “robbed” by bandits during the five or six-hour train ride and enjoy a buffet meal in Big Valley before returning to Stettler.

“It is very popular and it’s one of those experiences that you have to be a part of in your lifetime, I’d say.”

Buffalo Lake, the Town and Country Museum and its historical buildings are also big draws for Stettler.

Three Hills is known for its car show in June and has its Kneehill County long table dinner on Aug. 18.

Camrose has its 20th annual Kick’N Country Parade Aug. 2 and the Big Valley Jamboree from Aug. 2 to 5.

Trochu has the Trochu Arboretum and the Trochu and District Museum.

“It’s [about] exploring and knowing that there is a lot more around us than what we sometimes expect.”

The goal is for the initiative to carry on throughout the year, said Benjamin.

“Summers in Alberta are beautiful so we are focusing on that at the moment.”

For more information about the Boomtown Trail, visit the Facebook page facebook.com/TheBoomTownTrail.

For more on Stettler go to www.absteamtrain.com and www.destinationstettler.com

Just Posted

Wetaskiwin and County Sports Hall of Fame nominees named

2019 group of inductees include Special Olympics Wetaskiwin Warlords Slow Pitch team

Youth arrested near Wetaskiwin after pellet gun incident

Wetaskiwin RCMP respond to a pointing a firearms complaint, one man wanted

County and City of Wetaskiwin signed weed inspection agreement in 2018

County of Wetaskiwin ag report: skunk traps are popular

Winfield & District 4-H Beef Club’s public speaking held Feb. 3

Winfield club’s event features 13 speakers on very cold day

Falun East 4-H Beef Club preparing for major anniversary

Plenty of 4-H public speaking to warm up the cold weather

Defiant vigil starts healing in New Zealand after massacre

Police say the gunman in the shooting that killed 50 acted alone

NDP’s Jagmeet Singh steps into the House of Commons, making history

Burnaby South MP becomes first visible minority to lead a federal party in the House of Commons

B.C. argues it cannot stop Trans Mountain, but it can protect environment

Alberta Premier Rachel Notley says only Ottawa has the authority to decide what goes in trans-boundary pipelines

Privy Council clerk Michael Wernick retires in wake of SNC-Lavalin case

Jody Wilson-Raybould accused Wernick of pressuring her to head off criminal charges for the firm

Dutch tram shooting suspect arrested, say police

Police say three people were killed in the shooting Monday and five wounded

Canada extends Iraq and Ukraine military missions to 2021 and 2022

Extension is part of efforts to curb Russian aggression and to fight against Islamic militants

WestJet suspends 2019 financial guidance after Boeing 737 Max grounded

The company has 13 Boeing 737 Max 8 aircraft grounded by regulators after the Ethiopian crash

Trudeau fills vacancy in cabinet with B.C. MP Joyce Murray

Murray, 64, was elected in 2008 and served previously as a minister in B.C.’s provincial government

Gunman kills 3 on Dutch tram; mayor says terror likely

Utrecht police release photo of 37-year-old man born in Turkey who is ‘associated with the incident’

Most Read