Cineplex charges extra at some Star Wars screenings

Fans are getting a surprise twist at the box office with extra $1 charges for assigned seating

Cineplex Inc. is giving Star Wars fans a surprise twist at the box office by charging an extra dollar for assigned seating at some showings.

The country’s biggest exhibitor has tacked on a surcharge at select regular screenings of “Star Wars: The Last Jedi” across Canada in hopes moviegoers will be willing to pay more for not waiting in line.

It’s a move the company says makes it convenient when a screening is sold out, which often leaves latecomers hunting for empty seats.

While reserved seating isn’t entirely new at Cineplex, the cost has usually been built into ticket prices for the company’s premium Imax, VIP and UltraAVX theatres. The exhibitor also experimented with charging an extra $2 for “prime seats” at the centre of a few of its busier theatres.

But it has not previously rolled out the concept at what it calls “regular” screenings — movies shown in traditional auditoriums without the additional costs associated with 3D or a larger screen.

With “Star Wars: The Last Jedi” likely to be the biggest film of the year, Cineplex wanted to gauge how audiences reacted to the concept on a wider scale. The company says about 20 per cent of its Canadian locations are testing the $1 fee for reserved seats at regular screenings.

If the concept is received positively, it’s likely Cineplex will revisit the reserved seating at regular screenings for other event movies expected to draw huge crowds.

The move comes as Cineplex and other theatre owners hunt for ways to boost profits at a time when a night at the movies competes with a raft of other convenient entertainment alternatives, like Netflix.

Screenings of “Star Wars: The Last Jedi” have put an extra financial squeeze on North American exhibitors after Disney revealed a number of unusual requirements for any theatre wanting to screen the film.

Disney told exhibitors it would pocket about 65 per cent of the box-office revenues from Star Wars tickets. Traditionally, distributors take about half of the box-office revenue for a movie.

The Wall Street Journal reported last month that Disney’s move cuts deeply into exhibitor profits for the biggest movie of the holiday season.

It was widely expected that theatre owners would look to recoup their lost share in other places, like hiking the price of concession items and boosting ticket prices wherever possible.

Just Posted

Three-phase subdivision re-zoning approved for Alder Flats

Lyle Seely’s application approved after County of Wetaskiwin public hearing June 13

Ponoka Vintage Motorcycle Rally honours 50 years of Honda

The pistons will be popping and the extremely motivated members of the… Continue reading

Millet mayor says City of Wetaskiwin left no choice on lawsuit

Tony Wadsworth says town, County of Wetaskiwin wanted to talk things over with city

Fatal collision by hospital no surprise

Having traffic stack up behind left-hand turners the cause

Pigeon Lake’s art and effort provide a safe habitat for cavity-nesting birds

Birdhouse and Biodiversity Program a partnership for Pigeon Lake

Joaquin ‘El Chapo’ Guzman sentenced to life in prison

Experts say he will likely wind up at the federal government’s Supermax prison in Florence, Colorado

Natural gas producers demand government action in open letter to Kenney

The letter warns that the viability of the natural gas sector is in jeopardy

Remains of missing Edmonton woman discovered outside of North Battleford: RCMP

The 25-year-old Edmonton woman was reported missing on May 12

Companies to appear before panel today in public inquiry into B.C. gas prices

A three-member panel by B.C. Utilities Commission will listen to up to four days of oral hearings

Interviews with family of highway shooting victim heard in Calgary court

Horst Stewin’s relatives were set to testify by video from Germany this morning, but a court translator said she was unable to proceed

Lower gas prices slow annual inflation rate to Bank of Canada’s 2% bull’s-eye

Prices showed strength in other areas — led by a 17.3 per cent increase in the cost of fresh vegetables

RCMP investigating alleged ‘sexual misconduct’ by cyclist on BCIT campus

BCIT said they were reviewing video evidence of the incident

Graphic suicide scene edited out of ‘13 Reasons Why’ finale

Suicide prevention groups support the decision

High-speed rail link would run from Vancouver to Seattle in under 1 hour: study

Annual ridership is projected to exceed three million

Most Read