Edmonton International Raceway keen to extend city partnership

City grants $6,800 to EIR at regular council meeting Jan. 9

NASCAR action at Edmonton International Raceway July

NASCAR action at Edmonton International Raceway July

One of the premier motor sports attractions in central Alberta has had its relationship extended with the City of Wetaskiwin to the tune of $6,800.

A representative of Edmonton international raceway, with its track located at 244047A Township Rd 464, just past Montgomery glens Golf Course, appeared before city council at their regular meeting Jan. 9 to not only request help from the city, but to thank them for that help in the past.

Spokesperson Loretta Thiering expressed EIR’s interest in continuing its partnership with the City of Wetaskiwin for the 2017 race season. An agenda memo featuring Thiering’s presentation noted EIR was requesting a funding contribution of $6,800 and was offering quite a bit in return.

“We are very excited about working with the City of Wetaskiwin within the Canada Day Planning Committee,” stated Thiering in her presentation.

“July 1st falls on a Saturday this year and everyone can expect a huge event planned at EIR for that event, celebrating 150 years with a 150 lap race event.

“A 12 foot by 24 foot billboard sign that we can promote the City of Wetaskiwin by driving fans at the race track to explore the City of Wetaskiwin’s website, Facebook page, WOW Wetaskiwin and more. This sign in already in place.

“EIR will provide the city with 2,500 event tickets that can be given out however you wish. These tickets will display the City of Wetaskiwin logo and website. In 2016 we had a return of 1,480 tickets redeemed at the track,” stated Thiering.

“EIR will schedule a City of Wetaskiwin Night at EIR. All City of Wetaskiwin employees and their families will be admitted free for that night. On the City of Wetaskiwin Night, we will invite local businesses to set up a display at the racetrack to promote their businesses and services to our fans. This would be at no charge.

“Our announcer will announce The City of Wetaskiwin as a partner and provide information to the fans at our weekly events. The City of Wetaskiwin would provide the information for these announcements and the city will receive 30 event tickets to the ‘Alberta Has NEW Energy NASCAR 300’ race on July 28 and 29.

“EIR will provide a logo and link from the EIR website to the City of Wetaskiwin website,” added Thiering.

Council heard during the meeting visitor information centre staff give out the complimentary tickets to tourists and visitors, plus the peace officers use them as rewards for the positive ticketing program.

Thiering told councilors that having 1,480 of the tickets redeemed was quite impressive.

She also gave council a brief overview of 2016.

“We significantly dropped the fee price of our front gate for spectators to only $5 for each person and kids 3 years and under free,” she stated in her presentation.

“We initially did this for the Month of May, 2016 and it was so successful that we continued for the majority of 2016, except for special events. This allowed entire families to come in and enjoy the entertainment at a very reasonable cost. It brought in thousands more spectators so we will continue this for 2017.

“Our 2016 race season was very successful. With our lower admission price we saw our attendance increase over 100 per cent on most evenings.”

Thiering noted in her presentation that not everything went according to plan in 2016. “Our struggle in 2016 was the weather which affected many outdoor events and certainly the farmers in this area. Our neighbour was still trying to get his crop finished in mid-November. Weather is something we can’t control,” she added.

Councilors unanimously approved a $6,800 grant for EIA.

 

Just Posted

Flora Northwest was taken to the Ermineskin residential school when she was six years old. (Emily Jaycox/Ponoka News)
Ermineskin residential school survivor: ‘It just brings me back to the cries at night’

Discovery in Kamloops of remains of 215 children a painful time for survivors

The Government of Alberta identified 115 new COVID-19 cases Sunday, bringing the provincial total to 3,089.
(Black Press file photo)
Red Deer drops to 71 active cases of COVID-19

Province adds 127 new cases of the virus

Police officers and their dogs undergo training at the RCMP Police Dog Services training centre in Innisfail, Alta., on Wednesday, July 15, 2015. Mounties say they are searching for an armed and dangerous man near a provincial park in northern Alberta who is believed to have shot and killed a service dog during a police chase. THE CANADIAN PRESS/Jeff McIntosh
RCMP search for armed man in northern Alberta after police dog shot and killed

Cpl. Deanna Fontaine says a police service dog named Jago was shot during the pursuit

Alberta now has 2,336 active cases of COVID-19, with 237 people in hospital, including 58 in intensive care. (Black Press file photo)
Red Deer down to 73 active cases of COVID-19, lowest since early November

The Central zone has 253 active cases of the virus

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

Bruce Springsteen performs at the 13th annual Stand Up For Heroes benefit concert in support of the Bob Woodruff Foundation in New York on Nov. 4, 2019. (Greg Allen/Invision/AP)
Canadians who got AstraZeneca shot can now see ‘Springsteen on Broadway’

B.C. mayor David Screech who received his second AstraZeneca dose last week can now attend the show

A lotto Max ticket is shown in Toronto on Monday Feb. 26, 2018.THE CANADIAN PRESS
No winning ticket sold for Friday’s $70 million Lotto Max jackpot

The huge jackpot has remained unclaimed for several weeks now

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

The federal government says it wants to ban most flavoured vaping products in a bid to reduce their appeal to youth. THE CANADIAN PRESS/AP-Craig Mitchelldyer
Health Canada proposes ban on most vaping flavours it says appeal to youth

If implemented, the regulations would restrict all e-cigarette flavours except tobacco, mint and menthol

The Montreal Police logo is seen in Montreal on Wednesday, July 8, 2020. Some Quebec politicians are calling for an investigation after a video was released that appears to show a Montreal police officer with his leg on a young Black man’s neck during an arrest. THE CANADIAN PRESS/Paul Chiasson
Probe called for after video appearing to show Montreal officer’s knee on Black youth’s neck

Politicians call for investigation after clip evokes memories of George Floyd incident

Most Read