Juul halts sales of fruit, dessert flavours for e-cigarettes in U.S.

Company to stop selling mango, crème, fruit and cucumber, but still sell popular mint and menthol

In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. (AP Photo/Seth Wenig)

Juul Labs stopped selling fruit and dessert flavours Thursday, acknowledging the public’s “lack of trust” in the vaping industry.

The voluntary step is the company’s latest attempt to weather a growing political backlash blaming its flavoured-nicotine products for hooking a generation of teenagers on electronic cigarettes.

Juul, the bestselling e-cigarette brand in the U.S., has been besieged by scrutiny, including multiple investigations by Congress, the Food and Drug Administration and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company’s products. And the Trump administration has proposed banning nearly all vaping flavours.

Still, the company’s latest step is unlikely to satisfy its critics.

The flavours affected by Thursday’s announcement — mango, crème, fruit and cucumber — account for 10 per cent of Juul’s sales. It will continue selling its most popular flavours, mint and menthol, for now. A spokesman said the company is reviewing its products and practices and has not made “any final decisions.”

Mint and menthol account for most of Juul’s retail sales, according to analysts, and are the most popular flavours among teens.

The San Francisco-based company will also continue to sell its tobacco-flavoured vaping pods.

The Campaign for Tobacco-Free Kids’ Matthew Myers said that Juul’s decision to keep selling mint and menthol shows “it isn’t serious about preventing youth use.”

“Juul knows that 64% of high school e-cigarette users now use mint or menthol flavours and this number is growing all the time,” Myers said in a statement.

His group and others are urging the Trump administration to follow through on its proposal to ban all vaping flavours except tobacco.

The sales concession comes less than a month after a major shake-up at the privately held firm, in which it pledged to stop advertising and agreed to stop lobbying against the administration’s proposed flavour ban.

“We must reset the vapour category by earning the trust of society and working co-operatively with regulators, policymakers and stakeholders,” the company’s new CEO, K.C. Crosthwaite, said in a statement. He previously worked as an executive for Marlboro-maker Altria, which is also Juul’s biggest investor.

READ MORE: First case of ‘probable’ vaping-related illness in B.C. ‘not surprising,’ prof says

This week’s move marks a remarkable shift for Juul, which had argued for years that its flavours help adult smokers quit cigarettes.

But the announcement doesn’t necessarily mean the permanent end of Juul’s flavours. Instead, Crosthwaite said the company would defer to the decision of the Food and Drug Administration, which has set a deadline of next May for manufacturers to submit their vaping products for federal review.

Under the agency’s standards, only vaping products that represent a net benefit to public health are supposed to remain on the market.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Punch Drunk Cabaret releasing live album Nov. 29

Vinyl “Live Under The Darkest Sky” available only at live shows for foreseeable future

Suspect robbed liquor store, assaulted worker: Leduc RCMP

Leduc RCMP request assistance to identify robbery suspect

Alder Flats 4-H Multi Club monthly report

Underwater hockey is an upcoming activity for the club

Sneezers, please remember basic manners

Your parents should have taught you to cover your mouth

Nothing funny about funny money in Leduc

Leduc RCMP investigate multiple files involving counterfeit currency

VIDEO: Ron MacLean says he doesn’t believe former co-host Don Cherry is racist

Sportsnet fired Cherry on Nov. 11, two days after controversial on-air comments during ‘Coach’s Corner’

Red Deer Rebels beat up 7-1 by Raiders

Rebels look to rebound Saturday at home against Hurricanes

John Mann, singer and songwriter of group Spirit of the West dead at 57

Mann died peacefully in Vancouver on Wednesday from early onset Alzheimer’s

1898 Yukon gold rush photo featuring Greta Thunberg look-alike sends internet into tailspin

Jokes erupted this week after a 120-year-old photo taken by Eric A. Hegg surfaced from archives

CN Rail strike and lack of trucking alternatives stoke forest industry fears

Companies calling on the federal government to ‘do everything in its power’ to end the strike

Prime Minister Justin Trudeau unveils new Liberal cabinet

Pivotal role in his new cabinet for a minority-government era goes to Chrystia Freeland

Trudeau to take sober approach to unveiling new cabinet for minority mandate

Liberals survived a bruising campaign that diminished Trudeau’s stature as a champion of diversity

Lowe’s says it will close 34 ‘underperforming’ stores across six provinces

The stores include 26 Ronas, six Lowe’s and two Reno-Depots

Notley kicked out of legislature for comment on election watchdog firing bill

When Speaker Nathan Cooper directed Notley to apologize, she refused

Most Read