Leduc County seeks legal action against prohibited advertising

Council looks to take legal action against companies who are not complying with the county's wish to eliminate illegal advertisements.

Leduc County council is looking to take legal action against advertisement companies who are not complying with the county’s wish to rid its land of illegal roadside advertisements.

Council approved a motion on June 2 to have mobile advertising billboards/semi-trailer advertising removed from any provincial highway corridors in land zoned agriculture, as they are prohibited by Alberta Transportation.

Out of the 35 identified at the time, 13 remained on eight county properties as of Aug. 31.

On Sept. 2 county enforcement services met with legal representation, which feels it would be advantageous if Leduc County pursued an application for a court injunction against the advertising companies.

It is believed this will help deal with the remaining billboards as well as deter their use in the future.

“We don’t want to go through this enforcement, there’s a cost associated with that. But we do need to own our bylaws,” said county manager Brian Bowles.