Moose Hide Campaign co-founders Paul Lacerte and his daughter Raven Lacerte are photographed in Victoria, B.C., on Wednesday, February 10, 2021. The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary. THE CANADIAN PRESS/Chad Hipolito

Moose Hide Campaign co-founders Paul Lacerte and his daughter Raven Lacerte are photographed in Victoria, B.C., on Wednesday, February 10, 2021. The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary. THE CANADIAN PRESS/Chad Hipolito

Pandemic exacerbating issues at core of Moose Hide Campaign to end violence

The idea for the campaign came to Paul and Raven while they were hunting in their traditional territory

A lot has changed since Raven Lacerte and her father Paul Lacerte hatched a plan while moose hunting to help quell a tide of violence that they’d witnessed in their community.

The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary.

“To get to that scale and to realize it’s still such a pervasive issue in this country and that the pandemic is exacerbating the issue means we have to consider this as just one small step,” Paul Lacerte said.

The idea for the campaign came to Paul and Raven while they were hunting in their traditional territory in 2011 near the Highway of Tears, where dozens of women, most of them Indigenous, have gone missing or been found murdered.

“We’re Carrier people, so the Highway of Tears runs right through our community,” Raven said. “We’ve felt some of those losses and seen some of the cycles of violence that happen within our communities.”

Paul had recently returned from a conference on violence against women and children in Vancouver where he found himself one of only four men among hundreds of women in attendance.

“It really represented a microcosm for me of the broader ecosystem where it’s women who have borne the burden of abuse, mostly at the hands of men. And also generations of women who have borne the burden of advocacy and mobilization to make the change,” he said.

Wanting his daughters to live lives free of violence, he recognized a need for Indigenous and non-Indigenous men and boys to be engaged in any movement for change.

While hunting, he and Raven, then 16, discussed how they could start a movement that wasn’t about shaming people but about lifting them up and encouraging them to choose healthy lives.

Raven and her sisters cut the first 25,000 squares of hide from the moose they harvested that day.

She said she’s sees the animal as a source of ongoing medicine.

“We kind of looked down at this beautiful moose that had given its life to us on this beautiful territory, Carrier land, and we thought maybe if we use that moose hide it could be a way for men and boys and all Canadians to wear it as their everyday commitment and everyday reminder to not do violence,” Raven said in an interview.

The campaign has reached schools and workplaces across the country, challenging participants to consider their role in gender-based violence and consider making commitments to stem the trend.

On its anniversary Thursday, the Lacertes say they hope to distribute 10 million moose hide squares and see one million people join in a day of fasting for the cause.

The father-daughter team is also constantly adapting. Anyone who wears a moose hide pin is encouraged to welcome conversation about what it means and invite them into a safe space for conversation about gender-based violence.

But with such a weighty issue, they realize that some people have been ill-equipped to take the conversation beyond the basics.

In some cases, the person who asks about the square may recognize the hide-wearer as a “safe person” and start sharing, for example, that they recently left a long-term abusive relationship.

“Then immediately the person wearing the moose hide square is out of their depth. So we recognize the need for capacity building to have these conversations, particularly for men. How to signal confidentiality or listen compassionately or exit safely or make a referral,” Paul said.

“We really recognize there is a need to do capacity building for this conversation to get to the scale that we are hoping for and that we as a society need.”

They have also shifted many resources online during the pandemic. While Thursday marks Moose Hide Campaign Day, the Lacertes say the problem can’t be fixed in one go.

“This isn’t a one-day thing, we want people to do it every day,” Raven said.

“Or at least until there’s no more violence against women in Canada,” Paul added.

READ MORE: 60% of Indigenous workers feel emotionally unsafe on the job: Catalyst survey

— By Amy Smart in Vancouver.

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusIndigenous

Just Posted

The Government of Alberta identified 115 new COVID-19 cases Sunday, bringing the provincial total to 3,089.
(Black Press file photo)
Red Deer COVID cases continue to fall

114 cases in Red Deer, down one from Saturday

Maskwacis Pride crosswalk (Left to right): Montana First Nation Councillor Reggie Rabbit, Samson Cree Nation Councillor Louise Omeasoo, Samson Cree Nation Councillor Katherine Swampy, Samson Cree Nation Councillor Shannon Buffalo, Samson Cree Nation Chief Vern Saddleback.
Pride in Maskwacis

The 4th inaugural Maskwacis Pride crosswalk painting took place on Saturday 12, 2020.

Manluk Centre/ Impress
Manluk Centre re-opens to the public

Drop in and registered programs will be available; one-third facility capacity to be followed.

File photo
Leduc RCMP request assistance to identify armed robbery suspect

Leduc RCMP are looking for male responsible for an armed robbery at Super Car and RV Wash in Leduc.

Alberta Premier Jason Kenney arrives at the 2021 budget in Edmonton on Thursday, Feb. 25, 2021.THE CANADIAN PRESS/Jason Franson
Alberta launches COVID vaccine lottery with million-dollar prizes to encourage uptake

The premier says the lottery will offer three prizes worth $1 million a piece, as well as other prizes

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Montreal Canadiens goaltender Carey Price (31) is scored on by Vegas Golden Knights defenseman Alec Martinez, not pictured, during the second period in Game 1 of an NHL hockey Stanley Cup semifinal playoff series Monday, June 14, 2021, in Las Vegas. (AP Photo/John Locher)
Habs fall 4-1 to Vegas Golden Knights in Game 1 of NHL semifinal series

Match was Montreal’s first game outside of Canada in 2021

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

RCMP Const. Shelby Patton is shown in this undated handout photo. RCMP say that Patton was hit by an allegedly stolen truck that he had pulled over on Saturday morning in Wolseley, east of Regina. THE CANADIAN PRESS/HO, RCMP
Pair charged in Saskatchewan Mountie’s death make first court appearance

Const. Shelby Patton was hit by an allegedly stolen truck that he had pulled over Saturday morning

David and Collet Stephan leave for a break during an appeal hearing in Calgary on Thursday, March 9, 2017. THE CANADIAN PRESS/Todd Korol
Appeal Court rejects stay for Alberta couple facing third trial in son’s death

Pair accused in their earlier trials of not seeking medical attention for their son sooner

Calgary Stampeders’ Jerome Messam leaps over a tackle during second half CFL western semifinal football action in Calgary, Sunday, Nov. 15, 2015.THE CANADIAN PRESS/Jeff McIntosh
CFL football will be played this summer in Canada

Governors vote unanimously in favour to start the ‘21 campaign on Aug. 5

Citizenship Minister Marco Mendicino holds a press conference in Ottawa on Thursday, Nov. 12, 2020. The federal government is announcing that Indigenous people can now apply to reclaim their names on passports and other government documents. THE CANADIAN PRESS/Sean Kilpatrick
Indigenous people can now reclaim traditional names on their passports and other ID

Announcement applies to all individuals of First Nations, Inuit and Métis background

This undated photo provided by Girl Scouts of New Mexico Trails shows a scout donating cookies to firefighters in Rio Rancho, New Mexico, as part of the Hometown Heroes program. As the coronavirus pandemic wore into the spring selling season, many Girl Scout troops nixed their traditional cookie booths for safety reasons. That resulted in millions of boxes of unsold cookies. (Girl Scouts of New Mexico Trails via AP)
Thinner Mints: Girl Scouts have millions of unsold cookies

Since majority of cookies are sold in-person, pandemic made the shortfall expected

In this artist’s sketch, Nathaniel Veltman makes a video court appearance in London, Ont., on June 10, 2021 as Justice of the Peace Robert Seneshen (top left) and lawyer Alayna Jay look on. THE CANADIAN PRESS/Alexandra Newbould
Terror charges laid against London attack suspect

Crown says Nathaniel Veltman’s four counts of first-degree murder constitute an act of terrorism

Most Read