From left, Daniel, Liam and Noah Moran raise glasses of sparking raspberry juice to celebrate the founding of their charitable enterprise, the Caring Cookie Company. It will raise money for Safe Harbour programs. (Contributed photo)

From left, Daniel, Liam and Noah Moran raise glasses of sparking raspberry juice to celebrate the founding of their charitable enterprise, the Caring Cookie Company. It will raise money for Safe Harbour programs. (Contributed photo)

Young central Alberta brothers baking to help homeless people in Red Deer

Daniel, Noah and Liam Moran have started The Caring Cookie Company charity

Seeing a homeless, coat-less man in the Superstore parking lot in Red Deer was Noah Moran’s first shocking glimpse of poverty and addiction.

The eight-year-old central Alberta boy wanted to help this man, so he started a charitable cookie-selling enterprise with his two brothers, Daniel, 11 and Liam, six.

The Caring Cookie Company now has a website and will be open for business by mid-next-week. The brothers plan to donate proceeds from cookie sales to Safe Harbour Society to help homeless clients.

Noah explained “I felt really sad for him” when he saw the grey-haired man weaving and stumbling around the grocery store parking lot with just a shirt on. “He had no jacket and it was cold, freezing outside…”

The intoxicated man was checked out by ambulance workers and taken to spend the night at Safe Harbour’s mat program after Noah’s father, local paramedic Joel, called for assistance.

Noah, Daniel, and Liam, who live near Gull Lake, later asked their parents many questions about why the man was inadequately dressed, why he was walking unsteadily, and why he had no home?

Their mom, Carina, explained to them about addictions. She said, “Nobody sets out to live that kind of life,” but drug or alcohol abuse often spring from inner hurt and pain.

Next morning, Carina found Noah rummaging through drawers. She asked what he was doing, and the boy told her he was looking for markers to make a sign so he could sell some cookies.

“He wanted to give money to the mat program so he could help the homeless man and his friends,” said Carina, who still gets emotional at this recollection.

“It’s easy to become jaded,” explained the local mother, who as a former paramedic, was regularly exposed to addictions and poverty.

Her son’s reaction allowed her “to look through the eyes of kids again” and see people who are experiencing homelessness as human beings, who “are somebody’s fathers, sons or brothers…”

Carina agreed to help Noah with his charitable endeavour — and Daniel and Liam also signed on for the project.

As co-owner of Sweet Capone’s dessert shop and bakery, Carina has access to a commercial kitchen. She and her boys plan to start making charitable cookies there on Saturday.

Daniel, Noah and Liam are meanwhile learning a lot about starting a business, including marketing, purchasing and budgeting, and are posting their progress on Facebook.

“Last night we worked on costing with dad. We learned how to calculate our production costs and then figured out our margins. It was good math practice,” wrote Daniel. He’s concluded “running a business is a lot of work and expensive. You could make stuff with cheaper ingredients but then it won’t be as good and then people won’t want to buy it as much. Mom said it’s important to make something that you are proud to sell.”

Noah is the charity’s CEO, while Daniel does the social media and created the Caring Cookie Company website, and Liam helps with the cookie selection.

So far, they plan to make chocolate chip, sea-salt caramel, pecan-toasted coconut, and chewy gingersnaps. “I like all of them — except the coconut,” admitted Liam.

Carina can’t be sure how long this venture will last — but her boys already told her they would rather make cookies than play baseball this spring, so it indicates at least a three-month commitment.

She hopes her sons will realize through their endeavour that they can make a positive contribution. “People say one person can’t make a difference, but that is such a lie. Every good thing starts with a seed, and then you have to water it and watch it grow…”

The Caring Cookie Company racked up 300 social media followers in the first 24 hours. The boys’ altruism has even inspired local musician, Mike Szabo, to write a song.

Jennifer Cross, manager of Safe Harbour’s detox program, called the brothers’ effort “lovely…. It’s just the sweetest gesture — and I think it will have a more far-reaching affect than the family can realize as everybody who helps or buys cookies will know more about Safe Harbour and what we do.”

For more information, visit www.caringcookiecompany.com.



lmichelin@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Homeless

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Image/ Metro Creative Connection
County of Wetaskiwin responds to Alberta Energy Regulator’s decision on Directive 067.

On April 7, 2021 the Alberta Energy Regular (AER) announced a new edition of Directive 067.

A damaged unicorn statue is shown in a field outside of Delia, Alta. in this undated handout photo. It’s not often police can report that a unicorn has been found, but it was the truth Saturday when RCMP said a stolen, stainless-steel statue of the mythical beast had been located in a field not far from where he’d been taken. THE CANADIAN PRESS/HO, RCMP *MANDATORY CREDIT*
Mounties get their unicorn; stolen statue of mythical beast found in Alberta field

Police are still looking for suspects, and have called in their forensics experts to help

There were six additional deaths across Alberta reported over the past 24 hours, bringing the death toll to 1,926 since the beginning of the pandemic. (File photo)
file photo
Wetaskiwin RCMP respond to break and enter and theft at a Wetaskiwin church

RCMP responded to a break and enter and theft at Jesus Cares Fellowship Church.

Each spring, the Okanagan Fest-of-Ale is held in Penticton. This year, as a result of the COVID-19 pandemic, the festival will not be held. However, beer is still available. How much do you know about this beverage? (pxfuel.com)
QUIZ: How much do you really know about beer?

Put your knowledge to the test with this short quiz

Pall Bearers carrying the coffin of the Duke of Edinburgh, followed by the Prince of Wales, left and Princess Anne, right, into St George’s Chapel for his funeral, at Windsor Castle, in Windsor, England, Saturday April 17, 2021. (Danny Lawson/Pool via AP)
Trudeau announces $200K donation to Duke of Edinburgh award as Prince Philip laid to rest

A tribute to the late prince’s ‘remarkable life and his selfless service,’ the Prime Minister said Saturday

A vial of some of the first 500,000 AstraZeneca COVID-19 vaccine doses that Canada secured. THE CANADIAN PRESS/Carlos Osorio
Canada’s 2nd blood clot confirmed in Alberta after AstraZeneca vaccine

The male patient, who is in his 60s, is said to be recovering

The funeral of Britain’s Prince Philip in Windsor, England, on Saturday, April 17, 2021. Philip died April 9 at the age of 99. (Kirsty Wigglesworth/AP)
PHOTOS: Prince Philip laid to rest Saturday as sombre queen sits alone

The entire royal procession and funeral took place out of public view within the grounds of Windsor Castle

Prime Minister Justin Trudeau looks on as Deputy Prime Minister and Finance Minister Chrystia Freeland responds to a question during a news conference on Parliament Hill in Ottawa, Tuesday, Aug. 18, 2020. THE CANADIAN PRESS/Adrian Wyld
Expectations high as Trudeau Liberals get ready to unveil first pandemic budget

The Liberals will look to thread an economic needle with Monday’s budget

Doses of the Moderna COVID‑19 vaccine in a freezer trailer, to be transported to Canada during the COVID-19 pandemic. THE CANADIAN PRESS/Nathan Denette
Pfizer to increase vaccine deliveries in Canada as Moderna supply slashed

Moderna plans to ship 650,000 doses of its vaccine to Canada by the end of the month, instead of the expected 1.2 million

A empty classroom is pictured at Eric Hamber Secondary school in Vancouver, B.C. Monday, March 23, 2020. The Alberta government says schools in Calgary will move to at-home learning starting Monday for students in grades 7 to 12.THE CANADIAN PRESS/Jonathan Hayward
Calgary schools to shift to at-home learning for grades 7 to 12 due to COVID-19

The change, due to COVID-19, is to last for two weeks

Most Read