‘What a role model:’ Paralyzed Bronco makes Adidas ad, hall of fame nominee list

The 60-second inspirational ad popped up online this week

Humboldt Broncos bus crash survivor Ryan Straschnitzki, left, plays in a fund raising sledge hockey game in Calgary on September 15, 2018. A new ad shows a serious Ryan Straschnitzki taping up his hockey stick and pulling on an Adidas jersey before he slides away on an ice sled. (THE CANADIAN PRESS/Jeff McIntosh)

Humboldt Broncos bus crash survivor Ryan Straschnitzki, left, plays in a fund raising sledge hockey game in Calgary on September 15, 2018. A new ad shows a serious Ryan Straschnitzki taping up his hockey stick and pulling on an Adidas jersey before he slides away on an ice sled. (THE CANADIAN PRESS/Jeff McIntosh)

An ad shows a serious Ryan Straschnitzki taping up his hockey stick and pulling on an Adidas jersey before he slides away on an ice sled.

“As a kid I always dreamed of playing for Team Canada … and I still do,” Straschnitzki narrates in the commercial.

“You know, when one door closes, another one opens.”

The 20-year-old from Airdrie, Alta., was paralyzed from the chest down after a bus carrying the Humboldt Broncos junior hockey team crashed into a semi truck that ran a stop sign in April 2018.

Sixteen people were killed and 13, including Straschnitzki, were injured in the collision in rural Saskatchewan.

Shortly after the crash, Straschnitzki made it his goal to join Canada’s sledge hockey team and win a gold medal at the Paralympic Games.

His positive attitude caught the attention of Adidas and he signed a three-year deal with the sportswear company earlier this year.

Initially, Straschnitzki was hired to participate in Adidas Canada’s hockey and training campaigns and programs.

But the 60-second inspirational ad popped up online this week.

“They did a really good job and made me look good, so I can’t complain,” Straschnitzki told The Canadian Press.

“I mean, my dad always bugs me I’ve got a face for radio,” he said with a laugh.

READ MORE: Paralyzed Bronco returning to Humboldt for first time since crash

Canada’s Sports Hall of Fame has also shortlisted Straschnitzki and 16 other athletes for it’s first ever People’s Choice Award. The top four will be honoured with trophies at an induction ceremony in Toronto in late October.

Cheryl Bernard, the hall of fame’s president and an Olympic curling silver medallist, said Straschnitzki was a natural choice because of his resilience, grit and hard work. The attention he has brought to sledge hockey and his message is inspiring.

“What a role model,” she said.

“I’m absolutely certain there’s been some horrible nights and days, and I look at what he’s done and I don’t think I would have it in me. And I think that message is what the public needs to see.”

To be inducted into the hall of fame, athletes have to be retired for at least four years, said Bernard. The People’s Choice Award is open to current athletes, who are champions of their sports and communities.

“We are basically starting to build a portfolio of future hall of famers.”

Straschnitzki said he takes being a role model seriously and has been inspired by wheelchair athlete Rick Hansen, who reached out to him after the bus crash.

Two weeks ago, Straschnitzki returned to Humboldt for the first time since the collision when the Broncos held their season opener. Straschnitzki said he also wanted to be there to support former teammate Graysen Cameron of Olds, Alta., who was also injured in the bus crash, as he returned to play with the team.

There was a sense of relief in being back, Straschnitzki said.

“It’s like nothing has changed. It was the same atmosphere.

“The town loves to go to the games.”

Bill Graveland, The Canadian Press

READ MORE: Injured Humboldt Broncos player returns home for first time since accident

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta’s Chief Medical Officer of Heath, Dr. Deena Hinshaw. Black Press file photo
COVID claims 25 more Albertans

100-year-old among those who died

Pipestone Flyer file photo
Nominations now open for 2021 general municipal election

Nominations for Wetaskiwin’s general municipal election are now open until Sept. 20, 2021.

Facebook/ Jocelyne Pepin Young
 Facebook/ Jocelyne Pepin Young
 Facebook/ Jocelyne Pepin Young
 Facebook/ Jocelyne Pepin Young
Millet Couple share their COVID project, Little Free Library, with the community

They took inspiration from others doing similar book shares around Millet and Wetaskiwin.

Black Press file photo
Wetaskiwin RCMP investigate fatal pedestrian collision

A 37-year-old man from Maskwacis has died in hospital as a result of his injuries.

People skate on a lake in a city park in Montreal, Sunday, January 10, 2021. THE CANADIAN PRESS/Graham Hughes
The end of hugs: How COVID-19 has changed daily life a year after Canada’s 1st case

Today marks the one year anniversary of COVID-19 landing in Canada

Terrance Josephson of the Princeton Posse, at left, and Tyson Conroy of the Summerland Steam clash during a Junior B hockey game at the Summerland Arena in the early spring of 2020. (John Arendt - Summerland Review)
QUIZ: How much do you know about hockey?

Test your knowledge of Canada’s national winter sport

Red Fraggle, one of Jim Henson Company’s Fraggle Rock characers, is shown at Time To Play Holiday Show, Tuesday, Sept. 28, 2010, in New York. The Jim Henson Company says production has officially started in Calgary on a reboot of the original 1980s children’s puppet series, which was filmed in Toronto.THE CANADIAN PRESS/AP/Mark Lennihan
‘Fraggle Rock’ children’s puppet series reboot starts production in Calgary

A spokesperson says the new series will stream on Apple TV plus

A registered nurse prepares a dose of the Moderna COVID-19 vaccine in Halifax on Monday, Jan. 11, 2021. Yukon’s Minister of Community Services, John Streiker, says he’s outraged that a couple from outside the territory travelled to a remote community this week and received doses of COVID-19 vaccine. THE CANADIAN PRESS/Andrew Vaughan-POOL
Couple charged after travelling to Yukon to get COVID-19 vaccine

The maximum fine under the emergency measures act is $500, and up to six months in jail

Metis Nation of B.C. President Clara Morin Dal Col poses in this undated handout photo. The Metis Nation of B.C. says Dal Col has been suspended from her role as president. The Metis Nation of B.C. says Dal Col has been suspended from her role as president. THE CANADIAN PRESS/HO, Metis Nation of B.C. *MANDATORY CREDIT*
Metis Nation of B.C. suspends president, citing ‘breach’ of policies, procedures

Vice-president Lissa Smith is stepping in to fill the position on an acting basis

Prime Minister Justin Trudeau speaks in the in the House of Commons on Parliament Hill in Ottawa on Thursday, Dec. 3, 2020. THE CANADIAN PRESS/Justin Tang
Payette shouldn’t get same benefits as other ex-governors general: O’Toole

Former governors general are entitled to a pension and also get a regular income paid to them for the rest of their lives

A woman injects herself with crack cocaine at a supervised consumption site Friday, Jan. 22, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Drug users at greater risk of dying as services scale back in second wave of COVID-19

It pins the blame largely on a lack of supports, a corrupted drug supply

RCMP. (Phil McLachlan - Black Press Media)
Blackfalds RCMP investigate fatal collision

Preliminary investigation revealed a south bound pickup truck collided with an eastbound car

Jennifer Cochrane, a Public Health Nurse with Prairie Mountain Health in Virden, administers the COVID-19 vaccine to Robert Farquhar with Westman Regional Laboratory, during the first day of immunizations at the Brandon COVID-19 vaccination supersite in Brandon, Man., on Monday, January 18, 2021. THE CANADIAN PRESS/Tim Smith - POOL
Top doctor urges Canadians to keep up with COVID measures, even as vaccines roll out

More than 776,606 vaccines have been administered so far

Dr. Jerome Leis and Dr. Lynfa Stroud are pictured at Sunnybrook Hospital in Toronto on Thursday, January 21, 2021.THE CANADIAN PRESS/Frank Gunn
‘It wasn’t called COVID at the time:’ One year since Canada’s first COVID-19 case

The 56-year-old man was admitted to Toronto’s Sunnybrook Health Sciences Centre

Most Read