DK Ford has once again earned one of the most important benchmark awards Ford offers

DK Ford has once again earned one of the most important benchmark awards Ford offers

DK Ford is where the ‘diamonds’ are

Leduc family Ford dealership continues to earn prestigious awards

A major Ford dealership in Leduc continues to earn prestigious awards from the automaker.

DK Ford has once again earned one of the most important benchmark awards Ford offers, the Presidents Diamond Club Award, the top award presented by the company to it’s highest rated customer satisfaction dealers.

DK Ford vice-president and partner Rick Koch said the Ford Presidents award, the 12th time DK Ford has won the award, means the dealership is exceeding quality standards and impressing people in the organization. “It’s Ford’s top award,” said Rick June 15.  “It’s based on new car and truck sales plus customer service survey responses and is compared to other Ford dealerships your own size and other dealers in your area.”

The Diamond award was earned by DK Ford after already earning the President’s Award. This recognition is presented annually to Ford dealerships who demonstrate outstanding achievement in sales and customer satisfaction. The Diamond award is given to those Presidents Award earners who go even further in both sales and customer satisfaction and are considered to be within the top 10 per cent of all Ford dealers in the country.

Koch said the two parts of the Diamond award, top sales and top customer satisfaction, are challenging to any dealership. “It’s a tough juggling act” said Koch. “They can be the two toughest things to juggle. So we’re pretty proud of that. It’s just kind of a cool thing that the dealership we started from scratch has been able to do that 12 times.”

Koch said he and his brothers David and Duane and Dwight, started the dealership from scratch in 1993 and have since expanded with  two other dealerships ( Koch Ford Lincoln in Edmonton and Koch Ford Athabasca) and are proud of owning a family operated dealership, not a cookie-cutter operation. Rick says “The car business has changed a lot in the past 10 years, there are many large auto-groups that own 15, 25 or even 40 + dealerships and run them more like a major corporation.  Having a family owned and operated dealership gives our customers the sense of intimacy that is slowly getting lost in this business, our customers know if they have an issue or need to get a new car, they know who to call and that that person will be there to help them ASAP.”

He pointed out sales numbers are easier to boost with the products Ford is releasing now. “All products are becoming important,” he said, noting F-150 pick-ups are our best seller and have been Canada’s best selling truck for 49 years running, but Ford offers a global range of vehicles including SUVs like the Escape and Edge and fuel efficient cars like the Focus and  Fusion. Koch said he’s also proud to represent a company that leads in the auto industry by introducing groundbreaking innovations. He pointed out the new 2015 F-150 is the first all-aluminum pick-up.  “Ford Motor Company has been Canada’s #1 selling manufacturer for five years straight and that does not happen without innovative and leading products,” Koch mentioned.

 

Koch said awards such as the President’s Diamond would not be possible if it wasn’t for DK Ford’s committed and loyal staff. “We knew if we had dedicated staff we would in turn have dedicated customers and that’s always been our business plan and we’ll always stick to that. We’re proud of the dedication from our employees.” Koch said the dealership enjoys a strong roster of long-term employees who customers know and trust. Referrals are important to any auto dealership, but especially to a family-run operation like DK Ford.

Koch said everyone at DK Ford is grateful for the success they’ve had and in a very competitive auto market customers keep coming back to the dealership. “We’re just happy they chose us and that they’re happy with us,” said Koch.

DK Ford is located at 6559 Sparrow Drive in Leduc. Find out more about them online at www.dkford.com.

 

Just Posted

Flora Northwest was taken to the Ermineskin residential school when she was six years old. (Emily Jaycox/Ponoka News)
Ermineskin residential school survivor: ‘It just brings me back to the cries at night’

Discovery in Kamloops of remains of 215 children a painful time for survivors

The Government of Alberta identified 115 new COVID-19 cases Sunday, bringing the provincial total to 3,089.
(Black Press file photo)
Red Deer drops to 71 active cases of COVID-19

Province adds 127 new cases of the virus

Police officers and their dogs undergo training at the RCMP Police Dog Services training centre in Innisfail, Alta., on Wednesday, July 15, 2015. Mounties say they are searching for an armed and dangerous man near a provincial park in northern Alberta who is believed to have shot and killed a service dog during a police chase. THE CANADIAN PRESS/Jeff McIntosh
RCMP search for armed man in northern Alberta after police dog shot and killed

Cpl. Deanna Fontaine says a police service dog named Jago was shot during the pursuit

Alberta now has 2,336 active cases of COVID-19, with 237 people in hospital, including 58 in intensive care. (Black Press file photo)
Red Deer down to 73 active cases of COVID-19, lowest since early November

The Central zone has 253 active cases of the virus

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

Bruce Springsteen performs at the 13th annual Stand Up For Heroes benefit concert in support of the Bob Woodruff Foundation in New York on Nov. 4, 2019. (Greg Allen/Invision/AP)
Canadians who got AstraZeneca shot can now see ‘Springsteen on Broadway’

B.C. mayor David Screech who received his second AstraZeneca dose last week can now attend the show

A lotto Max ticket is shown in Toronto on Monday Feb. 26, 2018.THE CANADIAN PRESS
No winning ticket sold for Friday’s $70 million Lotto Max jackpot

The huge jackpot has remained unclaimed for several weeks now

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

The federal government says it wants to ban most flavoured vaping products in a bid to reduce their appeal to youth. THE CANADIAN PRESS/AP-Craig Mitchelldyer
Health Canada proposes ban on most vaping flavours it says appeal to youth

If implemented, the regulations would restrict all e-cigarette flavours except tobacco, mint and menthol

The Montreal Police logo is seen in Montreal on Wednesday, July 8, 2020. Some Quebec politicians are calling for an investigation after a video was released that appears to show a Montreal police officer with his leg on a young Black man’s neck during an arrest. THE CANADIAN PRESS/Paul Chiasson
Probe called for after video appearing to show Montreal officer’s knee on Black youth’s neck

Politicians call for investigation after clip evokes memories of George Floyd incident

Most Read