‘Ladies and gentlemen’ a phrase of the past on board some Canadian airlines

Canadian officials permit travellers to choose gender designations outside traditional ‘male,’ ‘female’

Several Canadian airlines have scrubbed the phrase “ladies and gentlemen” from their in-flight announcements — or are considering the change — replacing the gendered language with non-binary terminology as part of a broader shift toward corporate inclusivity.

Air Transat said in an email it has stopped using the salutation as well as its French equivalent, “Mesdames et messieurs.” Air Canada says it will do likewise, amending its on-board announcements “to modernize them and remove specific references to gender.”

WestJet Airlines Ltd. and Sunwing Airlines Inc. still include the time-worn phrase in their in-flight announcements, but say they are mulling an edit.

“As our current announcements refer to guests as ladies and gentleman, we are taking this time to evaluate announcement updates for future inclusion,” said WestJet spokeswoman Morgan Bell in an email.

“We embrace all cultural, religious, racial, ability, gender, age, and sexual orientation dispositions,” wrote a Sunwing spokeswoman, saying the airline has received no negative feedback on the greeting. “However, we will certainly take this into account when we are re-evaluating our procedures in the future.”

In February, major U.S. airlines said they would change their ticketing process so that passengers can identify themselves along non-binary lines, representing a victory for advocates of transgender recognition.

United Airlines announced in March that it would become the first American carrier to offer non-binary gender options across its booking channels, allowing customers to go by the honorific, “Mx.,” and identify themselves as male (M), female (F), undisclosed (U) or unspecified (X), so long as it corresponds to their passport or I.D.

American Airlines, Delta, British Airways and Air New Zealand have all pledged to provide similar options.

ALSO READ: Air Canada, WestJet expected to take financial hit from 737 Max 8 ban

Canadian officials followed their U.S. counterparts in June, permitting travellers to choose gender designations outside the traditional “male” and “female” categories on their passports and federal identification documents by opting for an X rather than M or F.

York University linguistics professor Sheila Embleton called the changes “a logical step” in the march toward equity and inclusion.

“I think it’s all just part of wanting people to feel more welcome,” she said.

Embleton said a quick cost-benefit analysis could show little downside to the change in terms. “It’s not like I’m going to get on the plane and say, ‘Hey, they used to call us ladies and gentlemen. What’s this newfangled, ‘Hello, everyone?’”

The phrase may also carry outdated connotations of formality and, with the word “ladies,” subordination, she added.

“It sounds a bit old-fashioned, almost…I can remember lots of times in the past when a speech would begin with that. But now, pretty seldom.”

Some observers warned of “woke-washing” — superficially adopting the latest progressive attitude as part of a corporate marketing strategy.

“There’s always that fear that there’s actually not systemic changes, there’s just these surface changes. But I think the surface changes are the start to something else. Or at least that’s the hope,” said Julia Sinclair-Palm, an assistant professor at Carleton University’s Institute of Interdisciplinary Studies.

“It’s a move towards recognizing gender diversity, but there’s still a lot of work to be done,” she said.

Not everyone is impressed. Helene Montreuil, a lawyer and trans advocate based in Quebec City, said the drive to embrace a myriad of identities may “go overly far.”

“It’s like when we talk about LGBT, and now it is LGBTQ2S+…the acronym is very long now. You will always forget someone. Is it necessary to do that?” Montreuil asked.

“In my case, I changed from male to female. I don’t care if they call me ‘everyone.’ But I prefer to be called ‘lady’ or ‘Ms.’ than ‘everyone.’”

Complications could also arise on foreign turf. “For example in Saudi Arabia, arriving with a passport with an X inside, I don’t know how they will treat me. That’s a problem,” she said.

Christopher Reynolds, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Physicians often face aggressive patients

Almost all say they have been abused by patients or their families at some point

Alberta’s active COVID-19 cases continue to trend downwards

85 new cases Tuesday, active cases sit at 1,004

Vigil held in Maskwacis for another death

Samson Cree Nation comes together for comfort, console each other

Charges likely in fatal attack at central Alberta medical clinic: RCMP

A vigil was held Monday night to mourn the victim

Man, 54, charged in connection with fatal attack of Red Deer doctor

Doctor was killed in his walk-in clinic on Monday

Joe Biden selects California Sen. Kamala Harris as running mate

Harris and Biden plan to deliver remarks Wednesday in Wilmington

Donations pour in for family of doctor killed in Red Deer attack

Man has been charged in connection to death of Red Deer doctor

Cuts to environmental monitoring budget In Alberta’s oilsands are viewed as reckless

The 2019-2020 budget saw $58 million dollars being dedicated to environmental monitoring

Over half of Americans oppose Trump tariff on Canadian aluminum: survey

The survey was conducted Aug. 7 to 9 among 1,513 Canadians and 1,003 Americans

Police investigating after insults, expletives yelled at federal minister’s staff

A 90-second video circulating on social media appears to have been shot by the person who was yelling

Rent-relief program becomes new front in fight between Liberals, opposition

Opposition trying to draw parallels between decision to have Canada Mortgage and Housing Corp. run program and the WE controversy

Ottawa sets minimum unemployment rate at 13.1% for EI calculation

Statistics Canada says the unemployment rate was 10.9 per cent in July

Most Read