Pipestone Flyer refocuses on rural areas

Home delivery in cities discontinued as of April 1

We are pleased to announce that the Pipestone Flyer is modifying its delivery system to make a popular newspaper even better.  The refocus will allow the Pipestone Flyer’s valued clients to receive the best value for their advertising dollar, as the Pipestone Flyer will feature the highest rural verified circulation in the region.

Beginning April 1, the Pipestone Flyer will refocus its delivery and news content to focus on the County of Wetaskiwin and Leduc County, including the Pigeon Lake area and towns of Calmar, Thorsby, Warburg, Winfield, New Sarepta and many other areas.

We will be discontinuing home delivery in the cities of Wetaskiwin and Leduc.  The Pipestone Flyer will still be available for readers to pick up at Fresh Market, city hall, Wetaskiwin Co-op, Shoppers Drug Mart, TD Bank, Value Drug Mart, county office, Denham Inn and the Shell station in or near Wetaskiwin and No Frills, city hall, Valmart, Leduc Co-op, county office, Best Western hotel and Rona in Leduc and at our office in Millet located at 5025 50th Street, plus many rural locations.  All businesses in Leduc and Wetaskiwin will receive a copy.

The Leduc/Wetaskiwin Pipestone Flyer is also available to read on your computer, tablet or smart phone. Go to our website, www.pipestoneflyer.com and look for the “e-edition” link in the top right hand corner. Subscriptions will also be available soon.

We are excited to now have home delivery to over 13,000 rural homes in the County of Wetaskiwin and Leduc County, including the towns and hamlets within. The Pipestone Flyer will continue to be delivered free by Canada Post.

“We have been working hard together as a team to make some really positive changes at the paper. I’m excited about the new direction in editorial and we have some really great promotions planned for this year.  I’m looking forward to being the rural paper that everyone wants to read,” said Michele Rosenthal, regional publisher.

Coverage will include a renewed focus on agriculture, rural life, sports and recreation in the rural municipalities and schools. Of course this means more coverage of farming and ranching, plus lots of photos of your favourite recreation activities like rodeo, hunting and fishing.  We will continue to feature original opinion writing from professional journalists who live and work in the local communities.

“Judging by the positive feedback we receive at the Pipestone Flyer, the paper is read and enjoyed by a large number of local rural residents,” said editor, Stu Salkeld. “We’re proud of the fact the rural community embraces us and we want to make sure the newspaper’s renewed focus reflects that.”

Clients interested in learning more about our new distribution and are looking at new ways to increase your customer base should contact sales representative Christina Komives through the main switchboard at 780-387-5797 or email sales1@pipestoneflyer.ca.

Salkeld invites schools, groups and organizations in the counties, town and hamlets with upcoming events or news of interest to the community to contact him at the Pipestone Flyer number above or email editor@pipestoneflyer.ca.


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