FILE - In this Sept. 5, 2018, file photo Twitter CEO Jack Dorsey testifies before the House Energy and Commerce Committee in Washington. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Dorsey said Wednesday, Oct. 30, 2019, in a series of tweets announcing Twitters new policy of banning all political advertising from its service. (AP Photo/Jose Luis Magana, File)

Twitter pulls back on political ads due to ‘significant risks’ of bought influence

Security and privacy researchers and some Democratic politicians hailed Twitter’s decision

Twitter announced an end Wednesday to political campaign and issue ads on its service, calling it an important step in reducing the flow of election-related misinformation.

But some of its users might face an unintended consequence or two.

Among those potentially affected could be public-interest nonprofits eager to reach an audience larger than their official followers, challengers to incumbent officeholders, and — obviously — political consultants who make a living placing ad buys for their candidates.

Twitter CEO Jack Dorsey said in a series of tweets that paid political messages in the targeted environment that social media enables can be fraught.

“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” he wrote.

Security and privacy researchers and some Democratic politicians hailed Twitter’s decision as an important way to prevent campaigns from feeding streams of misinformation to targeted voters. The move drew a sharp contrast between Twitter and its much larger rival Facebook, which has come under fire in recent months for its policy of not fact-checking political ads.

Facebook CEO Mark Zuckerberg shot back quickly, using an earnings conference call Wednesday afternoon to offer an impassioned defence of what he called his company’s deep belief “that political speech is important.”

“This is complex stuff. Anyone who says the answer is simple hasn’t thought about the nuances and downstream challenges,” Zuckerberg said. “I don’t think anyone can say that we are not doing what we believe or we haven’t thought hard about these issues.”

Google did not have an immediate comment on Twitter’s policy change.

Trump’s campaign manager called Twitter’s change a “very dumb decision” in a statement Wednesday.

“This is yet another attempt to silence conservatives, since Twitter knows President Trump has the most sophisticated online program ever,” campaign manager Brad Parscale said.

Political advertising makes up a small sliver of Twitter’s overall revenue. The company does not break out specific figures each quarter, but said political ad spending for the 2018 midterm election was less than $3 million. It reported $824 million in third-quarter revenue.

Candidates spend significantly more purchasing ads on Facebook than on Twitter, company records show.

The issue rose to the forefront earlier this fall when Twitter, along with Facebook and Google, refused to remove a misleading video ad from President Donald Trump’s campaign that targeted Biden.

In response, Democratic Sen. Elizabeth Warren, another presidential hopeful, ran her own ad on Facebook taking aim at Zuckerberg. The ad falsely claimed that Zuckerberg endorsed President Donald Trump for re-election, acknowledging the deliberate falsehood as necessary to make a point.

Dorsey said the company is recognizing that advertising on social media offers an unfair level of targeting compared to other mediums. It is not about free expression, he asserted.

“This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle,” he tweeted. “It’s worth stepping back in order to address.”

Zuckerberg said he has also considered banning political ads, but remains wary of the move’s impact. “It’s hard to define where to draw the line,” he said. “Would we really block ads for important political issues like climate change or women’s empowerment?”

A ban on such “issue ads” could limit the ability of such groups to reach wider audiences or disadvantage them in other ways. Ryan Schleeter, a spokesman for the environmental group Greenpeace, said a lot will depend on how Twitter defines “political.”

What the group doesn’t want to see, Schleeter said, is major oil companies running “misleading, greenwashing advertising unchallenged” while “those who confront corporate power are censored.”

Political challengers will also find likely find themselves at a disadvantage, since they don’t generally have the name recognition or money that their opponents do, said Matt Shupe, a Republican political strategist.

“If you’re a challenger, advertising allows you to make up that difference,” he said. “It’s very hard to organically grow an audience for a state assemblyman campaign.”

Shupe, whose public relations firm has won awards for its use of ads on Facebook, called Twitter’s decision “incredibly dumb.”

Twitter said it will make some exceptions, such as allowing ads that encourage voter registration. It will describe those in a detailed policy it plans to release on Nov. 15, and the policy will take effect Nov. 22.

Twitter will still allow politicians to freely tweet their thoughts and opinions, which can then be shared and spread. Trump’s Twitter feed in particular is known for often bombastic and controversial tweets that are shared widely.

Federal campaigns are expected to account for the majority of advertising dollars on broadcast and cable channels during the 2020 election, according to advertising research firm Kantar. They will also be responsible for roughly 20% of the total $6 billion in spending on digital ads.

ALSO READ: Pamela Anderson asks Trudeau to serve inmates vegan meals to save cash

___

AP reporters David Klepper in Providence, Rhode Island, Amanda Seitz in Chicago, Will Weissert in Washington, Mae Anderson in Atlanta and Tali Arbel in New York contributed to this article.

Rachel Lerman And Barbara Ortutay, The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19. (Image courtesy CDC)
Maskwacis reporting 37 active cases

Numbers current as of Oct. 19

Health Minister Tyler Shandro and Dr. Deena Hinshaw, the chief medical officer of health, receive flu shot. Photo via Government of Alberta
COVID-19: One more death in central zone

Ponoka County on province’s watchlist

Photo submitted/ Millet In Bloom
Town of Millet declared Best Blooming Community

The Town of Millet is being recognized for their efforts to meet the challenges of 2020.

Many rural municipalities were concerned about a proposed reduction to their industrial revenues, but Alberta’s Municipal Affairs minister has come up with an alternative solution. (Photo contributed)
Province and rural municipalities agree on a plan to support Alberta’s energy industry

Creating new wells or pipelines would result in a three year ‘tax holiday’

Paved path to the accessible dock at Agur Lake Camp. Photo submitted/ Debbie Schneider.
B.C. Camp extremely grateful for a Calmar Business’ generous donation

B.C.’s only fully accessible campground floored by a Calmar Business’ generosity.

Conservative member of Parliament Pierre Poilievre speaks during a press conference on Parliament Hill in Ottawa on October 19, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Liberals say Tory effort to set up COVID-19 committee will be a confidence matter

The Tories were originally proposing an ‘anticorruption’ committee

Alberta Premier Jason Kenny and government house leader Jason Nixon chat before the speech from the throne delivered in Edmonton, Alta., on Tuesday, May 21, 2019. Alberta politicians are to return to the legislature Tuesday with a plan to discuss up to 20 new bills — many of which are focused on the province’s economic recovery. THE CANADIAN PRESS/Jason Franson
Alberta legislature to resume Tuesday; focus to be on economic recovery

Opposition house leader Heather Sweet said the NDP will focus on holding Premier Jason Kenney

A passer-by walks past a COVID-19 testing clinic in Montreal, Friday, Oct. 16, 2020. THE CANADIAN PRESS/Ryan Remiorz
Canada ‘yet to see’ deaths due to recent COVID surge as cases hit 200,000

Much of the increase in case numbers can be attributed to Ontario and Quebec

robbery
UPDATE: Suspect identified in early morning shooting

Rimbey RCMP had responded to a complaint of an armed robbery at the Bluffton City General Store

Agriculture Minister Devin Dreeshen (Alberta government photo)
Big boost for Alberta college agriculture research

The $2-million agreement to benefit Lethbridge College’s applied research team

Grant and Barbara Howse, in quarantine in Invermere. Mike Turner photo
Denied entry into U.S., Canadian couple still forced to quarantine for 2 weeks

The rules around crossing the U.S. border led to a bizarre situation for an Invermere couple

Employee Sophia Lovink shows off a bag of merchandise in Toronto on Thursday, June 11, 2020. (THE CANADIAN PRESS/Nathan Denette)
Canada gets C-average grade on 2nd year of cannabis legalization

Cannabis Council of Canada releases report card on federal government and legalization

Canadian and American flags fly near the Ambassador Bridge at the Canada-USA border crossing in Windsor, Ont. on Saturday, March 21, 2020. Restrictions on non-essential travel between Canada and the United States are being extended until at least Nov. 21. THE CANADIAN PRESS/Rob Gurdebeke
Non-essential travel restrictions at Canada-U.S. border extended to at least Nov. 21

The restrictions do not apply to those providing essential services in either country

(The Canadian Perss)
Banff wolves have lower survival rate due to hunting, trapping outside park boundary

Researchers looked at 72 radio-collared wolves in the national park from 1987 to August 2019

Most Read